The Steps: Build It. The Rest Will Come
Declan had taken a ‘Big’ step approach when he put his first two-day residential workshop out into the world: To learn how that went, click this link: How to Adopt a Strategy for Potentially Big Incremental Learning Development and Growth Steps.
He took a ‘Small’ step approach when he rolled out the event again, six months later.
He had achieved so much in his learning, development and growth through the ‘Big’ steps he had taken. Part of that learning was that he needed to build on the strong foundation he had laid in his first event. He needed to build an audience for all future events. To achieve this, he needed to take a “Small’ steps approach by adopting a strategy for potentially small incremental learning, development and growth steps through a consistent and persistent series of small actions.
To do this, he developed a daily practice of writing a series of helpful, insightful, inspiring short stories of how people overcame struggles to achieve successes in their WorkLife.
Declan had worked for five years as a Career Coach helping people manage, develop and transition their WorkLives. Wanting to reach more people with his work had led him to develop the first residential workshop, which he was rolling out again. His idea of sharing the daily stories was because he believed they would be helpful to people in managing their WorkLife learning, development and growth in the best way for them. His idea was that this approach could also help build an audience for his future workshops.
And he was right.
From the outset, he was clear who he wanted to talk to: Individuals who wanted to manage their own WorkLife learning, development and growth. People who wanted to take control of managing, developing, and transitioning the chapters of their WorkLife story.
He shared his stories on his website blog, and he also shared them on LinkedIn.
On his Website: Because he wanted to find a way of bringing people to his website, which in essence is his place of work — in that this is where he shares his work with people who find his stories and programmes helpful. His audience or his tribe of followers that over time he could connect with more deeply and from that build strong relationships.
On LinkedIn: Because he believed that was where his ideal audience hung out. He believed he had a better chance of building an audience or his tribe of followers there than anywhere else. He believed his stories and programmes could help the LinkedIn community he wanted to connect with.
So, he set himself a task to do 90 days of writing and sharing a series of helpful, insightful, inspiring short stories of how people overcame struggles to achieve successes in their WorkLife.
He wasn’t trying to sell anything.
He just wanted his stories to be helpful, insightful and inspiring.
The ideas came from what he observed each day. An avid reader, he learnt through other people’s powerful stories. He built a series of stories from these observations and from his own struggles and successes.
By taking an approach of wanting to help, give insight and inspire people through the stories he shared, Declan began to build his audience or his tribe slowly through his ‘Small’ steps approach.
After 90 days, along with continuing to write and share daily stories, he began to mention his forthcoming residential workshop — not every day and not in an overt sales way — every week or so, by way of letting people know this is coming up, and if they wanted to avail of early booking prices, they could.
And people did. Within a few weeks and well ahead of the event date, the workshop was fully booked.
Declan had succeeded in building on the good foundation he had laid from his ‘Big’ steps approach through his ‘Small’ steps approach.
Having tested strategies for both potentially ‘Big’ and ‘Small’ incremental learning, development and growth steps. Declan had now adopted a ‘mix it up’ strategy. Because in his own:
Words Of Wisdom
Both approaches have worked for me, and I believe both ‘Big’ and ‘Small’ strategies are needed at different times, and in different situations.”
Adopt a Strategy for Potentially Small Incremental Learning Development and Growth Assignment
You can adapt the ‘Small’ steps Declan took to your WorkLife Learning, Development, and Growth wants and needs by following these four steps:
Step 1: Be clear from the outset what you want to achieve — i.e. Declan was clear who he wanted to talk to: People who wanted to take control of managing, developing, and transitioning the chapters of their WorkLife story.
Step 2: Have clarity on how you are going to do what you need to do — i.e. Declan knew he wanted to develop a daily practice of writing a series of helpful, insightful, inspiring short stories of how people overcame struggles to achieve successes in their WorkLife.
Step 3: Decide your best platform/s to achieve this and why — i.e. Declan decided on his website blog because he wanted to bring people to his site to discover his work. And LinkedIn because he wanted to reach his audience where they hung out.
Step 4: Do It! — Remember your focus needs to be on being helpful, not trying to sell something (your product/service/yourself). First, you need to build it. The rest will come.
As a WorkLife Learning Practitioner and Writer, I create learning programmes and resources to help people manage, develop and transition their WorkLives in good, challenging and bad times.
The focus of my work begins by helping people identify a WorkLife path that’s true to their core values, purpose, and motivation. This is followed through by creating meaningful short and long-term WorkLife plans while enabling self-coaching, self-directing, and self-leadership to drive these plans.
I bring you stories created from questions and answers drawn from WorkLife lessons. What I’m trying to do is to highlight different solutions, to provide you with a pathway so that even if a particular story doesn’t apply to you, you understand there is a path to follow.
Whatever you want to do, there is a clear path to it, and once you understand those steps, it becomes much more intuitive, and hopefully, it motivates you to get started. Because that’s what you need most, the motivation to get started. The motivation to follow your vision.
My book, Your WorkLife Your Way, focuses on helping you live your best WorkLife by managing your learning, development and growth, through effective self-feedback, insightful questions and the ability to shape and tell your unique story. Click on the title to see a preview of what’s inside the book.