How to Use Your Personal Brand to Tell Your Unique Story

In All WorkLife Situations: From Interviews to Talks to Networking

Photo by Brett Jordan on Unsplash 

A Case Study: Aisling, Claudine, Jacob and David’s Unique Stories.

As part of Aisling’s role as a WorkLife Practitioner, she helps people tell their unique stories in all WorkLife situations. She does this by helping them understand and appreciate their area of expertise and their mission. She then works with them to tell a short story that communicates this.

Aisling was working with three clients, each of whom needed to get across who they were and what they stood for in different WorkLife situations. They needed to tell their unique story using their personal brand.

Client One: Claudine, an Ambassador For Sustainable Development, was preparing for an interview.

Client Two: Jacob, a Singer-Songwriter, was preparing for a talk.

Client Three: David, a Fashion Stylist, was preparing to attend networking events.

As with all her clients Aisling explained personal branding is simply about who you are. She has three steps to help people elicit this from their personal brand identity to tell their unique story.

Step One: Position Yourself as Someone Knowledgeable in Your Field

To help Claudine, Jacob and David understand what this meant to each of them, she posed the following questions:

  • What is your area of expertise?
  • How have you used your expertise to help people?

Aisling shared her answers:

I help people manage, develop and transition their WorkLives in good, challenging and bad times.

Claudine’s answers were:

I inspire Junior Ambassadors for Sustainable Development to become change agents and thought leaders for the next generation.

Jacob’s answers were:

I create my albums to tell my story. I share the different facets of my personality as an artist and a person. My work helps me to explore who I am on a deeper level. I hope it helps others to do the same.

David’s answers were:

I help people create their individual style to communicate who they are.

Step Two: Define Your Mission in Your WorkLife

To help them understand what this meant to each of them personally, Aisling posed the following questions:

  • What is Your Inspiring Mission?
  • What is Your Reason Behind This? — Your Why

Aisling shared hers:

I want to help people pursue their WorkLives with greater clarity, purpose, passion and pride, by creating continuous WorkLife learning programmes and resources that are accessible to everyone. As a WorkLife Learning Practitioner, I’ve experienced downturns in the market that have taken away people’s jobs. This taught me the priceless lesson that the one thing in life that cannot be taken away from you is the ability to manage your own learning.

Claudine’s:

I inspire Junior Ambassadors for Sustainable Development to become change agents and thought leaders for the next generation. I want to help young people understand how they can use their learning and motivation to make a difference to promote sustainability around the world. Throughout history, young people have always challenged the status quo, and perhaps now more than ever, they are standing together to say ‘Enough is Enough’. I want to create programmes that connects classrooms with communities to enhance learning by addressing critical objectives. I want to encourage students to be active citizens in their local, national and global communities.

Jacob’s:

I want to help the next generation of artists to leave their mark on the world. I’ve been fortunate to have had great mentors who have inspired my work. People who have made an impact through their music and who have created a legacy by helping others, like me, to do the same. I want to play my part in keeping that legacy alive by creating opportunities for new artists to share their stories to help make a positive impact to the lives of their generation through their music.

David’s:

I want to help people feel good in their skin every day by helping them display their inner beauty on the outside. I was born in Saudi Arabia and experienced a culture of deep censorship, which taught me the powerful positive impact of personal style that reflects one’s true inner self.

Step Three: Bring What You Do and Why You Do It Together by Wrapping it into Your Story.

Aisling shared her story:

I help people manage, develop and transition their WorkLives in good, challenging and bad times. I want to help people pursue their WorkLives with greater clarity, purpose, passion and pride, by creating continuous WorkLife learning programmes and resources that are accessible to everyone. As a WorkLife Learning Practitioner, I’ve experienced downturns in the market that have taken away people’s jobs. This taught me the priceless lesson that the one thing in life that cannot be taken away from you is the ability to manage your own learning.

Claudine’s story:

I want to help young people understand how they can use their learning and motivation to make a difference to promote sustainability around the world. Throughout history, young people have always challenged the status quo, and perhaps now more than ever, they are standing together to say ‘Enough is Enough’. I want to create programmes that connects classrooms with communities to enhance learning by addressing critical objectives. I want to encourage students to be active citizens in their local, national and global communities.

Jacob’s story:

I create my albums to tell my story. I share the different facets of my personality as an artist and a person. My work helps me to explore who I am on a deeper level. I hope it helps others to do the same. I want to help the next generation of artists to leave their mark on the world. I’ve been fortunate to have had great mentors who have inspired my work. People who have made an impact through their music and who have created a legacy by helping others, like me, to do the same. I want to play my part in keeping that legacy alive by creating opportunities for new artists to share their stories to help make a positive impact to the lives of their generation through their music.

David’s story:

I help people create their individual style to communicate who they are. I want to help people feel good in their skin every day by helping them display their inner beauty on the outside. I was born in Saudi Arabia and experienced a culture of deep censorship, which taught me the powerful positive impact of personal style that reflects one’s true inner self.

Aisling helped each of them to tell their story in a way that made it both memorable and unique.

Now Your Turn. Follow Aisling’s three steps to:

Tell Your Unique Story Using Your Personal Brand Assignment

Step One: Position Yourself as Someone Knowledgeable in Your Field

  • What is your area of expertise?
  • How have you used your expertise to help people?

Step Two: Define Your Mission in Your WorkLife

  • What is Your Inspiring Mission?
  • What is Your Reason Behind This? — Your Why

Step Three: Bring What You Do and Why You Do It Together by Wrapping it into Your Story.

Words of Wisdom

People are interested in interesting people. People are also interested in people who are interested in them. Engage and connect with people by telling your compelling story, and then listen to theirs.

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As a WorkLife Learning Practitioner and Writer, I create learning programmes and resources to help people manage, develop and transition their WorkLives in good, challenging and bad times.

The focus of my work begins by helping people identify a WorkLife path that’s true to their core values, purpose, and motivation. This is followed through by creating meaningful short and long-term WorkLife plans while enabling self-coaching, self-directing, and self-leadership to drive these plans.

I bring you stories created from questions and answers drawn from WorkLife lessons. What I’m trying to do is to highlight different solutions, to provide you with a pathway so that even if a particular story doesn’t apply to you, you understand there is a path to follow.

Whatever you want to do, there is a clear path to it, and once you understand those steps, it becomes much more intuitive, and hopefully, it motivates you to get started. Because that’s what you need most, the motivation to get started. The motivation to follow your vision.

My book, Your WorkLife Your Way, focuses on helping you live your best WorkLife by managing your learning, development and growth, through effective self-feedback, insightful questions and the ability to shape and tell your unique story. Click on the title to see a preview of what’s inside the book.

Published by Carmel O' Reilly

Carmel O’ Reilly: WorkLife Learning Practitioner & Writer Author of School Of WorkLife Books & Your WorkLife Your Way: Created to help you manage your WorkLife Learning Blogger & Podcaster: Telling people’s powerful stories about WorkLife challenges & successes Founder of www.schoolofworklife.com My guiding statement is to help people pursue their WorkLives with greater clarity, passion, purpose and pride by creating continuous WorkLife learning programmes that are accessible to everyone.

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