How To Find Your Unique Story and Make It Into a Powerful Presentation

“Storytelling Is the Most Powerful Way to Put Ideas Out Into the World Today.” Robert Mckee

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How To Find Your Unique Story and Make It Into a Powerful Presentation … is part of a series of tips, techniques and stories to help you make an impact in all your communication needs, whether it’s conversations, presenting, influencing negotiating or leading.

Sage Wisdom

“Storytelling is the most powerful way to put ideas out into the world today.” Robert McKee

Those are the opening words of sage wisdom in the final chapter of my book: Your WorkLife Your Way: Turning Your Story Into a Powerful Presentation.

A How To Find Your Unique Story and Make It Into a Powerful Presentation Case Study:

Book Wisdom:

In my book Your WorkLife Your Way I talk about how truly great stories and presentations live on in the hearts and minds of audiences the world over, that’s a FACT. Everyone has an innate storytelling ability, that’s another FACT.

You just need to think about a time when you were with friends (or strangers!) in a bar or other social setting to know that you’re a natural born storyteller.

Why is that? Because when you’re in a friendly setting, you can be yourself, and you’ll use really direct language (no jargon) to make sure what you say is engaging.

These experiences show that we all have that innate sense of what makes a good story, but we tend to forget that a great presentation is simply a great story and we can also at times struggle to express our natural and true self.

How To Be a Brilliant Storyteller and Great Presenter

The first step to being a brilliant storyteller and great presenter is finding your unique story. But how do you do that? Let’s go back to that social setting and work through the following 5 steps; and I’ll share how I used these steps to find my story.

First a little background:

My area of work is people development. I’ve worked as a career coach and WorkLife practitioner since 2003, helping people manage, develop and transition their WorkLives. I work with a team of performing and visual artists to deliver training programmes that combine learning and development strategies with skills and techniques from the Arts. So, working with the:

5 Steps to Finding Your Unique Story

1. Begin by thinking about where your passions lie:

What topics are you most likely going to be talking about?

What are the things that excite you?

What are the subject matters that make you feel you have something to say?

I’m passionate about learning and development — my own and other people’s. I’m also passionate about the Arts, and this is what excites me and what I’m most likely going to be talking about; and I happen to have a lot to say on these matters.

2. Look where you spend your time

What is it you do outside of your work, when your time is valuable, where do you choose to spend it?

I’m always learning, whether I’m listening to podcasts, reading or taking a course, and this together with visiting galleries, museums, going to the cinema and theatre is where I choose to spend my time. As learning and the Arts are my work, this is what I do on a daily basis and at weekends for both work and leisure.

3. Look where you spend your disposable income

What are the things you spend your money on? — your interests or hobbies.

This is also where I spend my money: Learning and the Arts: I recently did a course on Radio Theatre, which was so interesting and great fun. Other spends include: A preview screening of “Liar” (A new TV show) at the BFI followed by a Q&A with the writers, director and leading actor. I’ve seen “Glengarry Glen Ross”, which is on at the West-End, and “Girl From The North Country” — written and directed by Conor McPherson with music and lyrics by Bob Dylan.

4. Think about your struggles

In tough times, what did you do?

What kind of uncertainties did you feel?

I changed my WorkLife from Investment Banking to Career Coaching, returning to college as a mature student, that was a struggle because it was a juggling act initially, I worked to bring in much needed income while studying and gaining practical experience to launch my new career and business.

I felt great uncertainty about whether I could make that transition and if I could make a living from it. There have been many tough times getting things started and keeping them going. I’ve gotten through those by persistence, determination and a positive attitude — I keep on going because I believe our work has a positive impact on people development programmes, and working with learning and the Arts, makes it easy to remain positive.

5. Discover your Eureka moment

What was the moment you had your greatest realisation?

There was a further struggle that led me to discovering my ‘Eureka’ moment: Once qualified, while the one-to-one coaching work came easily to me, workshops and presentations didn’t. I was so incredibly nervous that I would be physically ill before talking in front of people. I was also very inhibited and not my natural self and to top all of that off I became very wooden!

To overcome this I undertook a Foundation year in Drama along with several shorter acting courses and a year-long Directing Course, which led me to being Assistant Director on a production of Hamlet that went on to being performed at the RSC Open Space in Stratford Upon Avon (My claim to fame!)

This is when I had my ‘Eureka’ moment of how the techniques, structures and methods of theatre making are significant in the world of people development. The unique skills sets performing artists have had to develop in their craft brings learning alive. This excited me because I knew with my background in learning and development I could collaborate with artists to create meaningful learning programmes.

That’s how I found my story and it has been helpful in establishing my company brand, and in business and networking situations helping me to talk about what I do. It’s also been helpful in developing presentations and pitches for work.

But what about presentations? How can you adapt your unique story to help you deliver a great presentation that people are going to want to listen to?

Making Your Story into a Powerful Presentation

You need to think about the single purpose of your presentation, the one principle that is most central to what you want to accomplish.

Let me demonstrate with a presentation I’m currently working on. This is part of an application process for funding to deliver community projects.

First a little further background:

As well as working with the Arts in the workplace through people-development programmes, I’m also passionate about bringing the joy and benefits of the Arts to the community. This includes retirement homes and to people who are living with dementia and Alzheimer’s.

Here’s how my Story/Presentation is shaping up:

“My love of the Arts came from my parents, music, song and dance. Sadly, towards the end of my mum’s life she developed dementia, which progressed quite rapidly, and she had to go into a retirement home as she required round the clock care. As a family we felt we’d lost her. The dementia took away aspects of her personality and parts of her memory, she just wasn’t the same anymore and it was heart breaking.

“When we went to visit, she always knew us, but as soon as we left she wouldn’t remember we’d been there. We also couldn’t have a conversation with her, because she just couldn’t remember things and she’d become frustrated and agitated. It was too upsetting for her.

“Every couple of weeks a singer would go into the home and have a sing-song with the residents, and when she did, my mum would sing along and she’d remember every single word of every single song, and she’d be talking about it for days afterwards. It lifted her mood immediately and she was so much happier and calmer.

“This is why I want to work with a team of performing artists, to create a programme of events bringing music, song and dance to the lives of people who live with dementia and Alzheimer’s. I know the joys, benefits and well-being it will bring.”

My one purpose: To help people understand the immediate and lasting impact these programmes will have on people’s lives. Wish me luck!

Words of Wisdom

“The difference between real life and a story is that life has significance, while a story must have meaning.” Vera Nazarian

Develop a practice of insightful self-questioning and continuous self-feedback by listening to and reflecting on the stories about yourself inside your own head. Ask yourself: What is it about these stories that make you who you are? Then build yourself out of that story.


I continue to draw upon the following wisdom from Brandon Sanderson: “The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon,” by asking myself: What questions do I want to give to people to think upon from my WorkLife stories and presentations.

Today’s feature book is: Your WorkLife Your Way by Carmel O’ Reilly (Me)

Click on the above title for an inside view of the book, to see the other topics and assignments which have been created to help you manage your WorkLife learning, development and growth. 

WorkLife Book Wisdom Stories:

The intention of the stories I share is to inspire you through people’s stories of their WorkLife experiences. Through these stories, you will learn about people’s dreams and ambitions, along with the challenges, obstacles, failures and successes they encountered along the road of their WorkLife journey. And how they used the power of book wisdom to help them find the inspiration and guidance to navigate their path to live their WorkLife with passion, purpose and pride.

My hope is that these book wisdom stories will help you throughout the chapters of your WorkLife Story.

I believe stories are a powerful mechanism for teaching, a powerful medium to learn through, and a powerful way to communicate who you are and what you stand for.

Published by Carmel O' Reilly

Carmel O’ Reilly: WorkLife Learning Practitioner & Writer Author of WorkLife Book Club, Your WorkLife Your Way and The School of WorkLife book series. Created to help you manage your WorkLife Learning. Blogger & Podcaster: Telling people’s powerful stories about WorkLife challenges & successes Founder of My guiding statement is to help people pursue their WorkLives with greater clarity, passion, purpose and pride by creating continuous WorkLife learning programmes that are accessible to everyone.